Behavior design is a systematic set of models and methods, created by Dr BJ Fogg, for shaping behavior through the right blend of motivation, ability, and timely prompts. Our team applies these tools to craft products, messages, and environments that guide users toward helpful actions.

We weave reciprocity, scarcity, authority, liking, consistency, unity, and social proof into copy and experience flow. Each cue lowers resistance and lifts action while keeping the user in control.

MAD//Masters champions “psycho-logical” solutions: small, creative tweaks that change how choices feel. We apply that lens to pricing, framing, and offer behavior design so clients grow without heavy spend.

Kristopher Michael Wood is one of only a handful of people trained directly by BJ Fogg, Robert Cialdini, and Rory Sutherland, the three grandmasters of human behavior.

Common wins include higher signup rates, smoother onboarding, stickier product use, stronger donor journeys, and clearer calls to action across web, email, and in-person touchpoints.

Yes. Strategy sessions run remotely and on-site, serving brands across North America, the United Kingdom, Europe, Asia, and Australia.