What Is Behavior DEsign?

Behavior design is a systematic framework, developed by Dr. BJ Fogg at Stanford University, for turning intention into action. At iLLOGICAL iNFLUENCE, we combine behavioral science and human-centered design into practical models and methods that align motivation, ability, and timely prompts, remove friction, and create subtle, strategic shifts that help people make positive choices in everyday moments.